YuMe and Mediaocean Partner

YuMe, an independent provider of multi-screen video advertising technology, said Wednesday it has partnered with advertising software provider Mediaocean to extend the reach of TV media buying by providing brands the ability to access premium digital video inventory through Mediaocean’s existing TV buying workflow.

By combining traditional TV buying with digital, TV buyers can view YuMe’s Designated Market Area-specific inventory and local TV station avails side-by-side. The company said a unified, holistic view of video campaigns would allow TV buyers to allocate spots across traditional broadcast and cable channels, connected TV, mobile and desktop to create the optimal media mix.

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