Ryanair Holdings unveiled on Thursday the fourth edition of its annual customer experience improvement plan, which includes service, digital, ancillary and in-flight developments, according to a company statement. Shares climbed more than 1% in pre-market.
The new initiatives to be rolled out over in 2017/18 include “even lower fares and more of them”; new bases in Frankfurt Main and Naples and “improved” schedules; more partners in the travel industry to augment choice; and pre-saved preferences for express booking. The carrier claimed traffic has grown by more than 50% over the past three years.
“In a year when Ryanair became Europe’s largest airline, carrying 120 million customers and Ryanair.com became the world’s most visited airline website,” Ryanair said the “Always Getting Better” program offers a range of digital, product and ancillary initiatives to improve service.