Ryanair Rolls Out 4th Edition of Customer Experience Improvement Plan

Ryanair Holdings unveiled on Thursday the fourth edition of its annual customer experience improvement plan, which includes service, digital, ancillary and in-flight developments, according to a company statement. Shares climbed more than 1% in pre-market.

The new initiatives to be rolled out over in 2017/18 include “even lower fares and more of them”; new bases in Frankfurt Main and Naples and “improved” schedules; more partners in the travel industry to augment choice; and pre-saved preferences for express booking. The carrier claimed traffic has grown by more than 50% over the past three years.

“In a year when Ryanair became Europe’s largest airline, carrying 120 million customers and Ryanair.com became the world’s most visited airline website,” Ryanair said the “Always Getting Better” program offers a range of digital, product and ancillary initiatives to improve service.

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